caring for straightened hair japanese yuko

The second part of our two part guest post from our friends at YUKO USA gives hair care advice for your newly straightened hair. You can read the initial post here.  Caring for Your Straightened Hair Most women value their hair and treat it with lots of care. It plays an important role in a woman’s life. Miss… Read More


Yuko Yamashita

We are excited to share part one of a two part guest post from our friends at YUKO USA! The first post is on the origins of the YUKO Straightening System and its founder Yuko Yamashita. You can look forward to part two in a few weeks! YUKO Hair Straightening Yuko Yamashita created YUKO Hair… Read More


Brazilian keratin vs thermal reconditioning comparison

Choosing the best hair straightening option doesn’t have to be difficult. In this infographic, we break down two of the leading salon treatment options for straightening hair, Japanese hair straightening and Brazilian keratin treatment, and compare them alongside at home keratin treatments. The comparison focuses on the following 5 factors: the commitment level required your… Read More


Kristen Maldonado Japanese hair straightening

With this post, we are kicking off a series of articles focusing on people who have documented their experience with Japanese hair straightening online. Hearing from someone firsthand who has gone through the procedure can be one of the best resources to help you determine whether or not thermal reconditioning is right for you. If you… Read More


best blow dryers

So you have finally made the decision to retire the $20 blow dryer that you picked up a couple of years ago at your local drugstore, and to replace it with a higher quality model. That’s great! You have made the right decision. We can help you quickly sort through the best blow dryers available!… Read More


permanent hair straightening

Permanently straight hair has been the dream of many a woman who has faced the challenge of waking up every morning to get ready for work or school only to spend an hour or more washing, conditioning, blow drying, and straightening her hair. Think of the sleep that could be saved if so much time wasn’t required… Read More