How to choose the right hair straightening treatment

Which hair straightening treatment is right for you, Japanese hair straightening, Brazilian keratin treatment, or an at home alternative? There are many ways to go about straightening you hair, from ironing at home to spending hours in a salon. We want to help you find the best, most convenient, and cost effective method for you! The… Read More


Brazilian keratin vs thermal reconditioning comparison

Choosing the best hair straightening option doesn’t have to be difficult. In this infographic, we break down two of the leading salon treatment options for straightening hair, Japanese hair straightening and Brazilian keratin treatment, and compare them alongside at home keratin treatments. The comparison focuses on the following 5 factors: the commitment level required your… Read More

permanent hair straightening

Permanently straight hair has been the dream of many a woman who has faced the challenge of waking up every morning to get ready for work or school only to spend an hour or more washing, conditioning, blow drying, and straightening her hair. Think of the sleep that could be saved if so much time wasn’t required… Read More