Some want Japanese Straightening. Others want Brazilian Keratin. Many can’t decide which is better. Well, how about both?

By popular demand, Innosys Beauty Care has created the perfect system. You can now produce long lasting straight hair with the flawless finish of the Brazilian Keratin Treatment. You imagined it, therefore they created it: The iStraight Hybrid System.

iStraight Hybrid System: Japanese Straightening Meets Brazilian Keratin Treatment

iStraight Hybrid System is the first of its kind. By hybridizing the iStraight System (Japanese Straightening/Thermal Reconditioning) and iStraight Keratin System (Brazilian Keratin), the most sought out services, now you can have the best of both worlds: Permanently straight hair with the silky effects of the Keratin Treatment! “Permanent Brazilian” is what some clients are calling it.

Now, the professional stylist will have 3 options to cater to different clientele: Japanese Straightening, Brazilian Keratin or both at the same time! This new Hybrid System can create all styles from permanent straightening, curl reduction, volume straightening, keratin treatment, etc.  Whatever style the client desires, the iStraight Hybrid System can deliver.

“But won’t it take twice as long?” The iStraight Hybrid will drastically cut the time when compared to a regular Japanese Hair Straightening service.  The results of iStraight Hybrid will be the same or better than a keratin treatment alone and will last up to 8 months or until significant re-growth.

Expectations and Benefits

What to expect for the service.

  1. Consultation.
  2. Shampoo and blow dry 50%.
  3. Application of iStraight Straightening Cream (to soften hair bonds).
  4. Rinse and towel dry.
  5. Application of the iStraight Keratin.
  6. Blow dry and Flat Iron, done.

The iStraight Hybrid method can be very beneficial for clients who repeatedly get Thermal Reconditioning on their hair.  A common complaint for such clients is that after the 3rd or 4th straightening, the ends can sometimes feel dry and frizzy.  To avoid this issue, they can opt for the Hybrid as the stylist will apply the straightening cream only on the new growth and will finish the whole head with the keratin treatment. This allows for a healthier texture from root to end and best of all, less time spent at the salon.


  • Straightness will last 6 to 8 months
  • Drastically cuts the service time for thermal reconditioning
  • Hair will be shiny, silky,  smooth and straight with volume
  • Improve the texture and condition of the ends

Have you had the iStraight Hybrid treatment? Share your experience in the comments below!

Thanks to Innosys Beauty Care for sharing this guest post! We look forward to hearing more from them in the future. You can connect with Infosys at their new website or on the following social media accounts:





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